Brand
JSON Resume looks like the open standard it is: a yellow band, light type, plenty of white space and a single red call to action. This page describes the identity every surface shares.
Wordmark
“JSON Resume” set in Ubuntu Bold. The mark is a document with braces.
- Black on yellow is the primary lockup; black on white is the alternative; white on ink for dark surfaces.
- Keep clear space of at least the height of the “J” around the wordmark.
- Never recolor, outline, rotate or set the wordmark in another typeface.
Color
Yellow is the brand surface, ink is the text, red is the action. Grays do the structural work.
Header, hero, selection, highlights
Headings, wordmark, solid buttons
Running text
The one primary action
Links in text
Page headers, feature rows
Borders and rules
Proportions
Typography
Open Sans everywhere, light for large headings. Ubuntu only for the wordmark.
For developers, by developers
Open Sans Light at 40–52px gives JSON Resume its calm, open headline voice.
Voice and tone
Plain
Say "Export your resume as a PDF", not "Unlock seamless multi-format career storytelling".
Developer to developer
Assume the reader can read a command and a schema. Show the code.
Open
Credit the community, link to the source, and say what is experimental.
Brief
Headlines are a few words. Ledes are one or two sentences.